Since then, they have been inclined to exaggerate the role and impact of any external actor – whether it’s Cambridge Analytica or Russian Bots. The truth is much more mundane: the Facebook-Cambridge Analytica data scandal was neither a “hack” nor was it “great” in historical importance. 'The Great Hack' Is the Kind of Documentary That Keeps You Up at Night, These Bizarre Old School Life Hacks From Print Magazines Are Pretty Darn Useless, 9 Hotel Room Hacks To Help You Travel Like A Boss. In this way, it shows that Cambridge Analytica is the enemy, but so is Facebook, and other social media platforms that are in business through mining our data. The editorial choice to call this a “hack” instead of “data collection” or “data scraping” is of a piece with the rest of the film; when given a choice between accuracy and sensationalism, the directors generally chose the latter. Reporting by Nicholas Confessore and Danny Hakim at The New York Times directly contradicts this framing on Cambridge Analytica’s role in the 2016 Republican presidential primary: Cambridge’s psychographic models proved unreliable in the Cruz presidential campaign, according to Rick Tyler, a former Cruz aide, and another consultant involved in the campaign. Broadly speaking, journalists failed to forecast Brexit / The Trump election, because everyone in their social circles was against those. She lives and works in New York City. Unfortunately, in attempting to tell a simple narrative, the documentary obscures more than it reveals about what actually happened in the Facebook-Cambridge Analytica data scandal. The best evidence in this area comes from Joshua Kalla and David E. Broockman in a 2018 study published by American Political Science Review: We argue that the best estimate of the effects of campaign contact and advertising on Americans’ candidates choices in general elections is zero. Out since last week, The Great Hack has not certainly stirred the public's senses in the same way that say Making A Murderer, The Staircase, The Ted Bundy Tapes, Fyre, et al. Snopes is the internet's definitive resource for fact-checking misinformation, debunking fake news, and researching urban legends. Rumors and questionable claims we have researched recently. With Brittany Kaiser, David Carroll, Paul-Olivier Dehaye, Ravi Naik. But the social media company failed to notify users that their data had been misused or confirm via an independent audit that the data was actually deleted. Directed by Karim Amer, Jehane Noujaim. So, I can’t help but ask myself: Can I be manipulated? Even accurate personality data would only add very little useful information to a data set that includes people’s partisanship — which is what most campaigns already work with. The Trump campaign had tested the RNC data, and it proved to be vastly more accurate than Cambridge Analytica’s, and when it was clear the RNC would be a willing partner, Mr. Trump’s campaign was able to rely solely on the RNC. And though some may disagree with Facebook’s policy for sharing user data with third-party developers, collecting data in this manner was in compliance with Facebook’s terms of service at the time. On this basis, Facebook is currently appealing the fine. Can you? According to The Register, Emerdata Limited is headquartered in the same offices as Cambridge Analytica and is run by much of the same management teams. Distractify is a registered trademark. have. It focused on the company Cambridge Analytica, a UK-based data analysis, brokerage, and mining service provider. Vogel later tweeted that most firms hired Cambridge Analytica “because it was seen as a prerequisite for receiving $$$ from the MERCERS.” So it seems campaigns hired Cambridge Analytica not for its “weapons-grade communications techniques” but for the firm’s connections to billionaire Robert Mercer. Alex Kogan, the Cambridge University researcher who acquired the Facebook data for Cambridge Analytica, was nothing of the sort. We found it was like 1%. London-based political analysis company Cambridge Analytica was at the center of 2018’s most shocking scandal. The Great Hack is a character-focused look at the Cambridge Analytica data privacy scandal, but it promotes drama at the expense of valuable context and nuance. In other words, a meta-analysis covering 49 high-quality field experiments found that in US general elections, advertising has zero effect on the outcome. The film follows a group of … Directors Karim Amer and Jehane Noujaim keep this revelation running under the surface of their film. Dr. Alexander Taylor, Cambridge Analytica's acting CEO is the director of the firm, and another high-up executive of the now-defunct company, Julian Wheatland, is now a director at Emerdata. The ‘Big 5’ personality traits … only predict about 5 percent of the variation in individuals’ political orientations. At the very least, you’ll probably never take another online personality test. They added, "The company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica." The film focuses on the Cambridge Analytica-Facebook scandal, which became front-page news in March 2018, after the data of millions of social media users was compromised. Here too the evidence is weak: In this successful study, researchers targeted ads, based on personality, to more than 1.5 million people; the result was about 100 additional purchases of beauty products than had they advertised without targeting. I don’t share your opinion that “journalists liked the story because they compete with Facebook in the advertising market and view the tech giant as an existential threat”. As Kris-Stella Trump mentions in an article for The Washington Post. Most significantly, the Cruz campaign stopped using Cambridge Analytica’s services in February 2016 due to disappointing results, as Kenneth P. Vogel and Darren Samuelsohn reported in Politico in June of that year: Cruz’s data operation, which was seen as the class of the GOP primary field, was disappointed in Cambridge Analytica’s services and stopped using them before the Nevada GOP caucuses in late February, according to a former staffer for the Texas Republican. If you were alive to witness the 2016 elections — and let's face it, if you're reading this, you probably were — Netflix's The Great Hack is a documentary not to be missed. A researcher at Cambridge University, Alex Kogan, created an app called thisismydigitallife, a short quiz for determining your personality type. “The Great Hack,” a new documentary on Netflix, might just be the push you were looking for. Here's everything you need to know. Netflix's popular new documentary "The Great Hack" focuses on how data company Cambridge Analytica utilized personal information from Facebook users to benefit the Trump and Brexit campaigns. “There’s this idea that there’s a magic sauce of personality targeting that can overcome any issue, and the fact is that’s just not the case,” said the former staffer, adding that Cambridge “doesn’t have a level of understanding or experience that allows them to target American voters.”. That’s the question at the heart of The Great Hack, a new Netflix documentary by Jehane Noujaim and Karim Amer. Although we see her hiding away in Thailand during the documentary, she's now started her own company and is living her life back in the open. The film flits from one tech-induced problem to another. Again, there is little reason to believe this is the case. She spoke out days after the Guardian reported her alleged involvement in a smear campaign in the Nigerian 2015 election, but this context of Kaiser's decision to go public, and other key details about her complicated story are not covered. The reason this narrative has stuck in the public consciousness is that it serves everyone’s self-interest (except, of course, Facebook’s). Brittany Kaiser attends the Netflix documentary “The Great Hack” Sundance Film Festival Premiere at The Marc Theatre on January 26, 2019 in Park City, Utah. 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